@InProceedings{gui15icse,
  Title                    = {Truth in Advertising: The Hidden Cost of Mobile Ads for Software Developers},
  Author                   = {Jiaping Gui and Stu Mcilroy and Mei Nagappan and William G. J. Halfond},
  Booktitle                = {Proceedings of the 37th International Conference on Software Engineering (ICSE)},
  Year                     = {2015},
  Month                    = {May},

  Acceptancerate           = {18.5\% (84/452)},
  Keywords                 = {energy, advertising},
  Pubtype                  = {Conference}
}